Shara Evans

Shara Evans
Shara Evans
Market Clarity

Shara Evans is a well-known technologist, futurist and opinion leader in the Australian telecommunications market, as well as the Founder and CEO of Market Clarity, an award-winning telecommunications analyst firm that provides insight, intelligence and advice on all aspects of the Australian telecom market.

Under Shara’s leadership Market Clarity developed extensive databases, forecast models and geospatial tools for tracking and analysing the deployment Australian telecommunications infrastructure and services — allowing for the presentation of highly complex information in an intuitive geographic (map) format. 

Shara’s involvement in the telecoms industry began in the early ‘80s when she was a software engineer responsible for designing telecommunications protocols and networks. Her technical and business career has included a variety of executive positions with companies such as Alcatel, Sprint, Telenet, GTE and SmithKline prior to founding her first telecommunications analyst firm, Telsyte, in 1997 (subsequently sold to UXC-owned GQ-AAS). 

As the CEO of Market Clarity, Shara is often quoted in the press, regularly speaks at industry events, and is an active participant in industry organisations such as the Communications Alliance.

Shara has a deep understanding of telecommunications technologies and services, and is an acknowledged expert in the area of convergence. In addition to extensive corporate, government, vendor, carrier and service provider client work, she has published over 100 articles and research papers on these topics. 

Shara is a graduate of Temple University (USA) with a B.A. in Political Science and has done postgraduate work in Computer Science at Villanova University (USA).

Specialties:Visionary technologist and consultant, with a deep understanding of the telecommunications market.

Journal articles