The Australian telecommunications industry has been slow to call for or to adopt new practices and the National Broadband Network has exacerbated the problem of technology adoption lag. There are two key issues facing telecommunication consumers today. The cost of optical networking has significantly reduced over the past five years so there is no justification for the network congestion that occurs on Australian telecommunication networks. To remedy this situation the introduction of performance monitoring is fully supported. It is time for the telecommunications industry to adopt new broadband business models that are based on the provision of unlimited data and a maximum of 90 to 95 per cent utilisation on optical network links.