The last 20 years in Australia has seen a protracted political debate about the 'best' way to implement a national high-speed broadband network. While much of the 'debate' has been around the technical options or the various political and commercial interests; the merits for, and drivers of, household consumer adoption have often been ignored.

Peter's presentation will reflect on his professional and research experiences around the adoption of innovations, with a focus on his recent Technology in Society publication - Household Adoption of Technology: The Case of High-Speed Broadband Adoption in Australia.

His presentation will discuss the factors significant in household consumers' adoption of innovations and the differences to organisational adoption. Peter's research identified a new key factor influencing household intention to adopt high-speed broadband, with a surprising counter-intuitive result from his earlier qualitative research.

For further reading see: 

Technology in Society, Volume 49, May 2017, Pages 37-47 (payment required)
http://www.sciencedirect.com/science/article/pii/S0160791X15300191

After Peter's presentation ends at 1.30pm, there will be an opportunity for you to network with your industry colleagues over tea and coffee until 2.00pm.