Augmented Reality Fad or Future?

Presented by Erik Van Vulpen

Erik Van VulpenErik Van Vulpen A recent key note presentation by Google contained some insight into Google's vision on Augmented Reality. Apple, Facebook are likewise investing significant amounts of money in the technology.  However the public have some reasons to be sceptical; Google glasses have been withdrawn, the initial attempts at applying AR - for instance by KIA in their Melbourne Open campaign - weren't delivering on the expectations and at the moment it is Virtual Reality that is rather taking the limelight.

In this presentation Erik will demonstrate what Augmented Reality is, how it works and what the applications are/will be.

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Erik Van Vulpen

Erik started his career in Amsterdam in brand and innovation and has spent 10 years in Asia working for Samsung, Heineken and Millicom. Since 2010, he calls Melbourne home and has had 4 years as Consumer Strategy Manager at NBN Co. Erik currently helps companies understand how Augmented Reality can improve their customer experiences for Melbourne's home grown AR start up Plattar.

Erik holds a bachelor in business engineering and masters in communications.


Tue, 28 Jun 2016 - 12:30pm to 01:30pm AEST


Non-members: $15.00; Financial members: No charge (full discount when logged in).
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Swanston Academic Building - Building 80, Level 3, Room 15
RMIT University
445 Swanston St
Melbourne VIC 3000

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