Lebanese International University, LebanonUniv. Manouba, ESEN, LIGUES, Tunisia Lebanese International University Full-time Faculty Member (Beirut Campus) School of Business Journal Articles Enhancing Customer Relationship Management with Data Analytics: Insights from Retail Survey JTDE - Vol 12, No 2 - June 2024 Impact of Data Analytics Capabilities on CRM Systems’ Effectiveness and Business Profitability JTDE - Vol 12, No 1 - March 2024
