Enhancing Customer Relationship Management with Data Analytics: Insights from Retail Survey

JTDE - Vol 12, No 2 - June 2024

An Empirical Study of the Impact of Social Media Data Analytics on Marketing Strategy

JTDE - Vol 12, No 1 - March 2024

Clustering Social Media Data for Marketing Strategies

JTDE - Vol 12, No 1 - March 2024

Impact of Data Analytics Capabilities on CRM Systems’ Effectiveness and Business Profitability

JTDE - Vol 12, No 1 - March 2024

Impact of Technology-Enabled Personalization on the Adoption of Mobile Banking

JTDE - Vol 12, No 1 - March 2024

Editorial: Emerging Technologies and Innovation for Digital Economy and Transformation

JTDE - Vol 12, No 1 - March 2024

Mapping Top Strategic E-commerce Technologies in the Digital Marketing Literature

JTDE - Vol 10, No 3 - September 2022

Digital Marketing Strategies Driven by Wellbeing in Virtual Communities

JTDE - Vol 10, No 3 - September 2022

Technology-enabled Personalization for Mobile Banking Services

JTDE - Vol 10, No 2 - June 2022

Social Media Data Analytics for Marketing Strategies -- The Path from Data to Value

JTDE - Vol 10, No 2 - June 2022

Guest Editorial -- Digital Technologies and Innovation

JTDE - Vol 10, No 2 - June 2022