Cochin University of Science and Technology, India Journal Articles Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands among Women in India JTDE - Vol 11, No 2 - June 2023 E-wallet and Women in India JTDE - Vol 11, No 2 - June 2023 Guest Editorial JTDE - Vol 11, No 2 - June 2023
