Abstract

Navigating the complex terrain of digital transformation, this special issue presents a selection of studies that maps the intricate intersections of technological innovation, economic strategies, and organisational adaptation. The preamble traces the evolutionary pathways of digital transformation from its nascent stages to the current epoch of Artificial Intelligence (AI) and complex technological ecosystems. The articles selected for this special issue have been organised into three sections based on the major themes addressed in this special issue: (1) Financial technologies (Fintech) Horizons: Gamification, AI, and the Evolution of Digital Financial Ecosystems; (2) AI-Driven Strategies in Marketing and Social Media; and (3) Data Dynamics and Organisational innovation. The concluding section, ‘Towards a Comprehensive Epistemological Framework of Digital Innovation in the AI Epoch,’ synthesises the diverse research narratives, offering a forward-looking perspective that underscores the universal yet contextually nuanced impact of digital technologies across global economic and technological landscapes.