Mobile commerce adoption

This study explores the factors affecting mobile commerce adoption in Tunisia using the Stimulus-Organism-Response (S-O-R) framework. It examines how accessibility, convenience, ubiquity, and design aesthetics impact perceived value, which, in turn, influences adoption behaviour. Based on data from 613 respondents and analysed through structural equation modelling (PLS-SEM), the study finds that perceived emotional and quality value significantly drive adoption intentions, with emotional value being more influential. Design aesthetics are found to play a key role in shaping perceived value, boosting perceived quality value by 34%, emotional value and social value by 30%, and price value by 33%. Convenience enhances perceived price value, while both accessibility and convenience positively impact perceived quality and emotional value. This study will be helpful to researchers in further understanding the S-O-R framework in the context of mobile commerce adoption, as well as to mobile commerce practitioners in understanding the environmental stimuli that impact the consumer’s perceived value of mobile commerce, leading them to adopt it. Theoretical and managerial implications of our results are discussed.

Digital divide and women’s (dis)empowerment

This study explores digital empowerment among tribal women in Wayanad, Kerala, India, where remote communities are often disconnected from mainstream society and lack digital access. Using probability proportionate to size sampling and statistical methods like Chi-Square and Random Forest, it found many tribal women are digitally disempowered, with no access to the internet or social media. Notably, women from the Paniya and Adiya communities, among the most marginalised, are particularly disadvantaged. The digital divide hinders their empowerment, calling for targeted government efforts to address this issue, essential for their social and economic upliftment in the digital age.

Measurement scale for online flow conditions

The concept of online flow refers to users' immersive and holistic experience while browsing the internet. Although this cognitive state has been widely studied, it depends on specific conditions often analysed from the user's perspective, such as the balance between demands and abilities, the clarity of objectives, and the nature of feedback received. This study aims to explore online flow conditions specifically in shopping applications by proposing a measurement scale, an area that has received limited attention in the literature. To achieve this, an in-depth literature review was conducted, followed by methodological procedures for scale construction outlined by DeVellis (2017). This process involved defining relevant dimensions, formulating specific items, and applying them to a sample of 200 shopping applications from Brazil and Spain, along with rigorous validation and confirmation of the scale's internal consistency. The results reveal the creation of an innovative and statistically validated scale, demonstrating its effectiveness as a tool for measuring online flow conditions in virtual environments. Applying this scale provides valuable insights for developers, enabling the creation of digital environments that foster flow and enhance user engagement.

Ninety Years of the Journal – Part 2

The Journal revisits an historic paper from 1974 that reflects on the centenary of the formation of the Society and its associated Journal. Five historic technical papers from the 19th century, reproduced in 1974, have also been extracted.

Whatever Happened to ISDN?

In the 90th year of publication of this, our local journal, it is fitting to look back at some technologies or services that were once popular topics but whose time has now passed. This paper looks at the history of the Integrated Services Digital Network (ISDN) as it is reflected in the pages of the Telecommunication Journal of Australia (TJA). ISDN was popular in the 1980s: in the period 1984–1990, no less than 15 papers were published in the TJA, about 6% of the papers in those years. ISDN quickly disappeared from publications with the rise of the Internet and ADSL in the 1990s. The accompanying historical reprint from 1986 describes the transmission issues associated with providing ISDN customer access and presents some of the design decisions made by Telecom Australia.

Book Review: The Interconnected Life of Peter Gerrand

Peter Gerrand was editor-in-chief of this journal and its predecessors from 1994 to 2015. An engineer trained at Melbourne and Monash universities, he worked from the 1960s to the 1990s at the Melbourne research laboratories of the PMG, Telecom Australia and Telstra. He ran CITRI (1993–1996), the Collaborative IT Research Institute founded by Melbourne and RMIT universities, and Melbourne IT (1996–2000), floating the latter on the Australian Stock Exchange in December 1999. This short autobiography provides astute personal insights into a career that spanned the Australian telecommunications industry’s historic transitions from monopoly to competition, from public to private enterprise, and from analogue to digital communications networks.