Sally joined ABC TV in June 2011 as Manager of iview and Internet Broadcasting. Prior to this appointment Sally worked in the United Kingdom for five years in senior editorial roles with British Sky Broadcasting and Virgin Media, assisting with the launch and development of internet television services including Sky Anytime / Sky Go and Virgin Media Player.

Sally has a varied and extensive background in broadcasting including senior creative roles in commercial radio. Sally was responsible for creative services at Austereo Sydney while also working as a professional voice actor, and cut her teeth program presenting and writing for DMG and other networks after graduating from Swinburne University of technology.

Sally serves on the board of the Connected Television Marketing Association (CTVMA).